| Release Date | 15 February 1927 |
| Genre | Comedy, Romance |
| Country | USA |
| Sound Mix | Silent |
| Color | Black and White |
| Film Type | Feature |
| Film Class | Romantic Drama, Romantic Comedy |
| Niche Genre | Comedy Drama |
| Mood | In the Mood for Love |
| Themes | Cinderella Stories, Rags To Riches, Mistaken Identities |
| Tones | Light, Earnest, Stylized, Affectionate, Warm, Sweet, Sentimental |
| Tags | Department Store, Flapper, Illegitimate Child, Owner, Social Classes, Social Climber |
It is a 1927 silent romantic comedy film which tells the story of a shop girl who sets her sights on the handsome and wealthy owner of the department store where she works. Because of this film, actress Clara Bow became known as the "It girl". Dorothy Parker famously quipped about Bow's character: "It, hell: She had those."